How to Measure SEO Success with John Marshall

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How is How to Measure SEO Success with John Marshall

How to Measure SEO Success with John Marshall Tube. Duration : 7.15 Mins.

We had a good read. For the benefit of yourself. Be sure to read to the end. I want you to get good knowledge from Free Online Courses With Certificate . In this video interview, web analytics expert John Marshall explains why old measures of organic SEO success are flawed, and what new measures give you an accurate picture. We used to use a program like Web Position Gold, says Marshall, to do a search and scrape the results to show us the relative ranking for a keyword. Google's PageRank would show the relative linking to a webpage. But these days, localization and personalization in search results now make ranking reports innacurate. Localization. Google is much more diligent to target search results (and paid ads) based on location, so you would find different results for a search done in Sacramento compared to one conducted in San Francisco. Personalization. Google also personalizes your search results based on previous searches. Google cookies you, so personalization works whether or not you are logged in to your Google account. Universal search has changed eye-tracking patterns, so a #1 ranking may not have the value it used to. But this is pretty obvious to people, while localization and personalization are more subtle. There are ways, however, to do a more accurate measure of SEO effectiveness. Some people use traffic as a measure. But if overall searches that month increase greatly, it could mask a drop in your own SEO effectiveness. Share of Search (sometimes referred to as Share of Voice) is a more accurate measure. This is determined by dividing traffic to your site (obtained from your analytics program) by the ...

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